Upton, near Acle
Broadlands Park first opened its doors in 1985 and has been family-run ever since. Set within a country manor with landscaped lawns and flowerbeds, it offers a calm setting where residents can keep familiar routines while receiving personalised care.
About this home
A peaceful country manor in Upton, close to Acle and the Norfolk Broads.
Tranquil countryside setting close to the Norfolk Broads
Purpose-built extension with en-suite rooms
Care plans shaped around preferences, dignity and independence
Bright, comfortable bedrooms
En-suite rooms available
Accessible bathrooms in the extension
Nurse call systems for reassurance
Space for cherished belongings
Photo tour
A closer look at the rooms, shared spaces, gardens and daily details families can see when they visit.
Feel and fit
Families often need more than a list of facilities. These notes help you picture the home, who it may suit and what to ask next.
Peaceful and settled, with a country-house feel and mature gardens around the home.
Small enough for families to recognise familiar faces, with routines shaped around each resident.
Warm and traditional without feeling formal, especially for families who value a quieter setting.
Speak to the team about availability, suitability, viewing times or a printed brochure. You can start with a few questions.
History
Sue and Ray Hollyman bought Broadlands Park from administration in 1985. From this country manor in Upton, they built the foundations of the family-run group that became Hollyman Care Homes.
An original Broadlands Park brochure described the home as a country manor house in three acres of lovely grounds in the heart of the Norfolk Broads, offering privacy, independence and peace and quiet.
The same brochure captured the way Sue and Ray wanted the home to feel. They were resident proprietors at Broadlands Park, Sue was a qualified nurse, and the home was run with a homely, large family atmosphere.
That first home became the starting point for a wider group, but the values remain familiar: care that feels personal, surroundings that feel settled and families who know who is looking after their loved one.
From the original brochure
Meet the team
Led by Beverley Brown, the Broadlands Park team supports residents with familiar routines, practical reassurance and a calm daily rhythm.
Beverley Brown
Home Manager
Home Manager
"A good day is when residents and staff feel well, settled and supported."
Beverley leads the day-to-day running of Broadlands Park, with responsibility for the home, its governance and its compliance. She brings more than 25 years of healthcare experience, including previous management roles, to her work with residents, families and staff.
Her leadership style is organised, dependable and approachable. Beverley is proud of the long-standing staff team at Broadlands Park and values a positive culture where people support one another and residents are known as individuals.
She particularly enjoys spending time with residents and seeing the home working well: residents feeling happy, staff feeling supported and the team bringing warmth to the people around them.
What I care about
Making sure residents, relatives and staff feel happy, listened to and well supported.
Families can ask me about
Care planning, daily routines, governance, compliance, staffing, visits and what helps a new resident settle.
What Beverley focuses on
A little more about Beverley
Away from work, Beverley enjoys diamond art to relax and spending time with her children and grandchildren.
Deputy and senior team
Deputy Manager
Lorraine helps run the home day to day, supporting and supervising staff while helping residents receive safe, high-quality care. She is organised, brings good leadership skills to the Blue Team and is known for being on hand when support is needed.
What I care about
Keeping daily operations organised while bringing warmth, laughter and practical support to the team.
Families can ask me about
Day-to-day care, staff support, resident routines and how the Blue Team supports safe, consistent care.
Deputy Manager
Diana has worked at Broadlands Park for about 11 years. She helps the floor and each shift run smoothly, supports residents and staff, and deals with issues professionally and calmly. She is known as a good listener with patience, humour and a hands-on approach.
What I care about
Helping residents and staff stay calm, supported and cared for, especially when the day needs steady coordination.
Families can ask me about
Shift routines, resident wellbeing, communication with the team and how issues are handled day to day.
Senior Care Team
Karen supports the deputy team on the Blue Team and helps keep residents safe and well cared for. She brings around 42 years of care experience, a methodical working style and a calm approach to medication routines, emergencies and resident needs.
What I care about
Providing high-quality care with kindness, compassion and a willingness to help wherever she is needed.
Families can ask me about
Resident safety, medication routines, Blue Team support and how daily care needs are met.
Senior Care Team
Hollie supports the smooth running of shifts and helps oversee the floor when senior cover is needed. She brings about six years at Broadlands Park, medication knowledge and a direct, positive working style focused on getting things done properly.
What I care about
Making sure shifts run smoothly, medication is completed correctly and residents are well covered by the team.
Families can ask me about
Shift routines, medication support, daily care cover and how the team keeps care organised.
What this means for families
A country home where residents are known as individuals, not room numbers.
A team culture built around kindness, patience, good humour and practical support.
Steady leadership across the manager, deputy and senior team so families know who is looking after their loved one.
Family reviews
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Google reviews
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View on Googlecarehome.co.uk
Read verified carehome.co.uk reviews directly on the home's official profile.
View on carehome.co.ukAll sources
Reviews are useful, but a visit gives you the clearest feel for the home, team and daily routine.
Book a viewingVisiting and local area
Families can arrange a viewing to see bedrooms, lounges, dining areas and the gardens, then talk through care needs and availability.
Broadlands Park is in Upton, close to Acle and the Norfolk Broads, making it practical for families travelling from nearby villages, Great Yarmouth, Norwich routes and the surrounding Broadland area.
Ample on-site parking is available for visitors, and the home is served by local bus routes. Ask the team about the easiest arrival point when booking your visit.
At a first viewing, bring any questions about routines, mobility, medication support, family involvement, fees and what would help your loved one settle.
Family questions
Yes. A viewing is often the best way to understand the atmosphere, meet the team and ask questions about daily routines, rooms, safety and availability.
You can start with what has changed. The team can talk through residential care, dementia care, respite or other options without making the conversation feel clinical or rushed.
Broadlands Park encourages familiar items where practical, because photographs, favourite blankets, ornaments and everyday objects can help a room feel more like their own.
Yes. Family knowledge is important, especially around routines, food preferences, communication, interests, worries and what helps someone feel settled.
This depends on availability, assessment and the person's current needs. If the situation is urgent, call so the team can explain the practical next step.
Enquire
You can ask about availability, suitability, care needs, visiting or what to expect from a viewing.
Also nearby
If this home is not quite the right location or care fit, the team can help compare options.
Potter Heigham
Martham
Brundall
Quality and regulation
The CQC widget below is the official location widget for Broadlands Park. Families can also review local authority PAMMS information where a public report is available.
Care Quality Commission
PAMMS
Public PAMMS assessment completed 21/03/2024.
Read PAMMS reportAmple on-site parking
Served by local bus routes
En-suite rooms available
